Design an ad campaign and support all recommendations with data.
Who is your audience?
What is your goal?
What outcome do you expect?
Utilize reliable and data rich resources to compile information:
Here is a great site to learn about consumer psychology. You are REQUIRED to read each sub topic in the left margin. Each subtopic MUST have a summary of Essential Knowledge Learned summarized in the packet. Due dates are indicated as homework as instructed by teacher: http://www.consumerpsychologist.com/index.html
On-lIne Resources for Advertising- Access links off these pages to additional cool sites
Research and Presentation
Design an ad campaign and support all recommendations with data.
Who is your audience?
What is your goal?
What outcome do you expect?
Utilize reliable and data rich resources to compile information:
Here is a great site to learn about consumer psychology. You are REQUIRED to read each sub topic in the left margin. Each subtopic MUST have a summary of Essential Knowledge Learned summarized in the packet. Due dates are indicated as homework as instructed by teacher: http://www.consumerpsychologist.com/index.html
On-lIne Resources for Advertising- Access links off these pages to additional cool sites
Common Sense MediaMedia Awareness
Data on Children
Adverstising to Teens
Reseach Links
Calorie Count
Snack Food Kraft
Clothing-Tween
Sample market plan: Coffee InternetCafe
Kellogg annual report
Cool ads ideas
Children adsCereal Slogans
Snack food study
on-line clothing survey
Kids clothing price comparison
Statistics on Every Product
A starting point for reference on Consumer Trends: IBISWORLD
Contest Video-GoogleGoogle ContestDemographic trends: Consumer Demographics
Digital? Is this the way to go? Digital Trends
Great Commercials: Panda
Dr Pepper
Passat
Volkswagon
Lego Click Site
Lego
Jazz